Expanding into industrial markets: how Gomsiparts prepared its team for growth
As industrial markets continue to offer significant growth opportunities, many distributors are looking to broaden their expertise beyond traditional MRO activities. This was precisely the objective behind the recent visit of our Portuguese distributor, Gomsiparts, to the Chicago Pneumatic Technocenter in Nantes, France.
In early August, Gomsiparts invested two days in dedicated training to support its ambition of expanding into industrial markets. The session brought together Gomsiparts' General Manager, Sales Manager, new sales team, and Service Technician around a common objective: building the expertise needed to accelerate their industrial growth strategy.
Expanding into industrial markets: a strategic growth opportunity
Like many distributors, Gomsiparts has built a strong foundation in the MRO market. To unlock new growth opportunities, the company is strengthening its focus on industrial applications, where customers increasingly expect partners who understand their processes, applications, and operational challenges.
To support this transition, the Gomsiparts team came to Nantes to deepen their understanding of Chicago Pneumatic's industrial assembly and material removal solutions while learning how to identify opportunities and create value for industrial customers.
Building industrial product and application expertise
The two-day program was designed to strengthen both technical knowledge and commercial capabilities across Chicago Pneumatic's industrial portfolio.
Participants explored industrial assembly and material removal solutions with a focus on customer challenges, target industries, key stakeholders, and solution positioning. Discussions combined product knowledge with practical sales approaches, helping the team better understand where and how these solutions create value.
Training was delivered through a combination of resources and activities, including guided reviews of relevant Chicago Pneumatic Training Center modules, product demonstrations in the Chicago Pneumatic showroom, hands-on sessions in the grinding room, and discussions with experts on real customer applications.
By combining technical training, application expertise, and commercial discussions, the program provided a practical framework for engaging industrial customers and identifying new business opportunities.
Exploring industrial tools and applications at the technocenter
A key highlight of the visit was the opportunity to discover the Chicago Pneumatic Technocenter and laboratory facilities.
The visit gave participants a firsthand view of the testing and validation processes behind Chicago Pneumatic products. Seeing how tools are assessed for durability, safety, and lifecycle performance reinforced confidence in the solutions and provided additional credibility when discussing them with industrial customers.
Taking the first steps into industrial markets
One of the most encouraging outcomes of the training was how quickly the Gomsiparts team applied what they had learned.
Following the session, the team immediately focused on identifying priority industrial accounts and engaging customers with a more structured approach. The combination of product knowledge, application discussions, and practical demonstrations helped them approach industrial opportunities with greater confidence.
Within weeks of the training, Gomsiparts had already generated a strong pipeline of industrial opportunities and secured its first orders, illustrating the impact that focused technical and commercial training can have on business development efforts.
Strengthening capabilities for long-term industrial growth
For distributors expanding into industrial markets, technical knowledge alone is not enough. Understanding customer applications, identifying pain points, and confidently discussing solutions with the right stakeholders are equally important.
The Gomsiparts experience demonstrates how a focused training program can help sales and service teams develop these capabilities while accelerating their readiness to engage with industrial customers. It also highlights the value of close collaboration between distributors and their local Chicago Pneumatic teams. Thanks to the support and commitment of their local Sales Manager and Sales Director, the project came to life and provided the foundation for Gomsiparts' industrial development strategy.
As Gomsiparts continues its journey into industrial markets, they can count on the ongoing support of the Chicago Pneumatic team to help identify opportunities and build on their early successes.
Congratulations to the entire Gomsiparts team on this promising start to their industrial growth journey.